In Quest of Longevity

2024 has seen longevity and biohacking clinics pop up across London like wildfire. HUM2N, Wellgevity, and Kuer Clinic are all examples of clinics that offer their version of DNA epigenetics tests, each providing insight into the rate at which you’re ageing by comparing biological age to chronological age.

Before the pandemic, the quest for longevity was reserved for the elite. Now, longevity has been adopted by the masses, eager to take control of their health and well-being. As a result, demand for products and services that support this endeavour has significantly increased.

In 2022, the wellness market worldwide was worth USD 5.61 trillion.

By 2027, it’ll be worth USD 8.47 trillion (Statista, 2024).

According to the Business Research Company’s Biohacking Global Market Report, the biohacking industry has grown globally from USD 29.42 billion in 2023 to USD 36.41 billion. People are adopting biohacking practices at a surging rate, and a lot of this is coming from wealthy consumers and their visits to specialist clinics. However, those on the other end of the spectrum are also investing, but this time, in wearable technology.

The Rise of Wearables

While the price of most wearables remains hefty, it’s nothing compared to the cost of hyper-medical health hacking technology and visits to specialist clinics. With wearables, consumers can make a one-time purchase and amplify their medical decisions, access a wealth of personalised information and speed up their diagnoses. Through symptom tracking, blood sugar monitors and fitness reminders, wearable technology is quantifying consumers’ well-being, and there is a clear appetite

In 2022, the wearable technology market was valued at USD 61 billion.

By 2032, it’s predicted to rise to USD 231 billion (Scoop, 2024).

But it’s not only consumer intrigue that’s driving the trend. There has been an incredible amount of funding being invested into the longevity industry, and the Global Wellness Institute has described it as “the fastest growing business genre” of 2024.

So, with consumers focused on utilising biohacking, combined with significant funding being fed into the technology behind the market, all signs point toward the search for longevity as being set to transform every aspect of the wellness industry. But above all else, it is wearable technology that’s seemingly about to shake up the market in a major way.